Top 10 Coaching Companies in Asia Pacific 2024 – Manage HR magazine

Andrew Hughes

Maximizing Leadership and Personal Effectiveness

It all begins with honesty.

After nearly two decades of guiding clients towards exceptional leadership and personal growth, Andrew Hughes believes that coaching is more than just skill development—it’s a spiritual journey to uncover the truth of who you are at your core and unleash your full potential. He explains, “A good executive coach will dare you to discover fundamental truths about yourself and life, own your essential nature, and step into the transformative leader you can be.”

Hughes leverages his business background as a former legal client partner and a Big Four accountant, as well as drawing on nearly two decades of professional coaching experience, to offer novel perspectives. Combining that background with his expertise in people and personality, he brings a dynamic and insightful approach to his executive coaching programs. His core focus lies in decoding the patterns of human behavior to lead his clients towards emotional balance and grounded empowerment.

“I guide my clients to experience a profound self-discovery of the truth of who they are, which becomes a source of limitless power in their business and leadership roles,” says Hughes.

Modern executives experience escalating demands on their time and energy within the fast-paced global marketplace. They are constantly inundated with tasks and obligations due to the proliferation of real-time chat apps and the popularity of outsourcing services, which leaves little time for introspection and creativity.

Hughes recognizes these challenges and points to the importance of finding internal spaciousness amidst the chaos. Cultivating that space allows a synchronised analysis of diverse data points, enabling executives to make fast, balanced decisions and take purposeful action. Hughes advocates the process of slowing down to speed up and has many stories of clients exponentially increasing their reward for effort ratio by “getting out of the way of their success”.

Transforming Traits into Triumphs

Hughes’s executive coaching program is designed to maximize leadership and personal effectiveness, tailored to each individual’s roadmap for success. The program emphasizes understanding personality, one’s own and others’, as the secret ingredient to becoming a powerful influencer, decisive decision-maker and empowering leader.

Hughes says, “The personality ultimately wants safety, but what it delivers if unchecked is an ever widening disconnection with the best of who we are. When one’s personality is fully understood and harnessed, however, it become a powerful accelerator.”

During the program, participants delve into the underlying essence of their personality to understand why they behave the way they do. They become aware of warning signs indicating reactive behaviors and learn strategies to break those cycles. Through self-awareness exercises, individuals identify self-created roadblocks and gain insights into how others perceive them, enabling them to change the habits hindering their success.

I guide my clients to experience a profound self-discovery of the truth of who they are, which becomes a source of limitless power in their business and leadership roles.”

A key aspect of the program involves uncovering and leveraging the strengths and attributes unique to individual leadership styles. Participants also develop a new perspective on assessing and relating to others, enhancing their professional and psychological evolution.

Hughes collaborates with clients to translate these insights into actionable strategies aligned with their roles and business needs. Whether through improved conversations … READ MORE

Top Emerging Coaching Company in Australia 2023 — Manage HR Magazine

Andrew Hughes: Guiding Visionaries: Unlocking the Power of Leadership

An exceptional leadership and personal growth coach never shies away from the truth. Instead, they offer a candid and unbiased perspective, holding up a mirror to reveal their client’s true nature, including the unique personality factors that drive behavior and results.

Few coaches offer this level of depth and insight. One who does, as a leader in his own right, is Andrew Hughes. Known for his unapologetic yet tactful approach, Hughes challenges his clients to confront their self-limiting beliefs and move beyond their own “bullshit”. He is passionate about changing lives and by promoting self-development and personal awareness, he has helped many good leaders turn into great ones.

“My aim is to help people lean into the essential nature of who they are and become better versions of themselves. When they do, the results follow in all aspects of their lives,” says Hughes.

Organizations reflect the effectiveness (or otherwise) of their executives. An executive team that has not built the trust that promotes total honesty and the mechanisms to escape the blind spots and internal manipulation strategies of each team member will build a culture and organization that reflects those failings.

To this end, Hughes has been successfully coaching executives and training leaders from various backgrounds for nearly two decades, achieving exceptional results. His unwavering honesty and dedication to partnering with executives committed to overcoming their challenges make him stand out. With his extensive understanding of human behavior, augmented with advanced NLP models, neuro-leadership concepts, and other proven strategies, he offers a dynamic and insightful approach that accelerates the development of executives and leadership teams.

As one senior HR executive puts it, “Andrew is passionate, innovative, evidence-based and an absolute leader in his field. He was ‘disrupting’ well before the word became popular.”

Courage or comfort – you choose.

The only way to evolve is to do the things you don’t feel comfortable doing. If there’s no discomfort, there’s no growth. End of story.

That’s the bad news.

The good news is that you are built for growth, literally. You are a meaning making, learning, growing machine destined to go where you thought you never could or would.

But nothing comes from nothing. “Is the discomfort (anxiety, terror, frustration, etc) worth it” you might ask? That depends on whether you want change or not, whether or not you’re happy with “your lot”.

Mark Twain had this in mind when he said: “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore! Dream! Discover!”

This is true both literally and metaphorically. Playing safe by constantly recommitting to your protective personality patterns will never get you what you want. It’s by deconstructing those defences that your true potential and lustre will be revealed. Of course, our instinct is generally to do the opposite, to run from the cannons rather than toward them.

And there’s your clear choice. Courage or comfort – you can’t have both.

“Know Thyself”

Pythagorus said “Know thyself and you will know the Universe”. The idea is engraved boldly in the forecourt of the 2300 year old Apollo Temple at Delphi. It’s also an old African proverb. In fact, it’s an idea that’s been in all cultures in some form for as long as civilisation has allowed time for contemplation.

The thrust of this wisdom is that if you know yourself, you open up opportunities, wisdom and personal power that is far beyond what you’re experiencing now. This applies to you in every aspect of your life, no less so as a leader or executive or entrepreneur.

To know thyself is not only to be conscious of what you do and when you do it. It’s the “why you do what you do” where the magic is. And it’s not the “why” you think it is. If it were, problems would be easily overcome, life would be easy and everyone would be cruising around with a smile on their face and a pocket full of cash.

Recently a GM expressed a frustration with their inability to achieve their potential. They’re ambitious, charismatic and energetic but set out a history of “almost succeeding”. And then the bombshell came – “I’d really like to know what the next step is to unleash my potential, but I don’t want any of that personal development stuff. I’ve done all of that.”

Thirty minutes later they could see the repeating patterns in their story and begin to understand “why they do what they do”. They may have “done all of that” but they didn’t understand the architecture of their personality or how to effectively manage it.

Now a client, their life view has shifted, their choices have become easier and their influence / results have gone to the next level.

All of this by taking the challenge to “know thyself”. Are you up for it?

Getting “hooked” NEVER ends well

A client came in recently with nothing much to report, other than a few minor, personnel related annoyances. All was well, at least that was the story.

Everything about my client, who I know well, said the opposite. There was a level of frustration that, once experienced, obviously hadn’t been released. As a result his personality remained attached to the issue and was reverting to go-to protective strategies, such as ignoring the protagonists and planning a bit of pay-back mischief.

So I did what I’m good at, and called bull%$#@. That’s always a challenging but exciting moment in coaching – what happens next is always telling.

It’s not my client’s first rodeo and after a bit of resistance, he did the work. And then the “aha” moment. What was really bothering him (more than he had realised) was his reaction to the situation, in circumstances where (he felt) he should have known better. New options then became obvious.

All of us have go-to strategies. We apply them because they work and are habits, unconsciously driven by an emotional response to external stimulus. If you want to do things differently and stop digging yourself a hole through reaction, take a look at the habit that seems to be getting you into trouble. Then, rather than tackle that habit head on, take a look at what’s really going on under the surface.

So, how do you know if you’ve been hooked? What’s underneath your reaction? Unlock those 2 things and work and play will get a whole lot easier.

Change is hard, unless…

It’s easy to say you want something other than what you have, but do you really?

There’s a recipe for transformational change that’s well tested for those brave enough to try it. But that’s the issue – transformational change requires courage, courage to do the things that most will avoid no matter the cost. And what are those things?

The recipe is simple enough. Reflection, self awareness, honesty, belief and most importantly a leap of faith to do the things that go against the grain. Doing what you (or your team) finds easy to do will likely get you more of what you have.

So if you really want things to be different

  • work out where you’d like to be and why
  • have the courage to really dig into what you think about yourself, others, and the safety of life
  • make a commitment to stay the course no matter how it hard it might get, and
  • then move toward your blind spots (generally where it hurts the most).

There is no magic bullet, but there is a well worn path to whatever you (or your team) are yearning for. Are you brave enough to take it?